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マスメディアと社会福祉活動 : わが国初の欠食児童給食運動と紙面連動キャンペーン
https://mejiro.repo.nii.ac.jp/records/280
https://mejiro.repo.nii.ac.jp/records/280c4c744ea-7edf-4d48-b5cb-45a1a662a42a
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00004761475.pdf (1.3 MB)
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| Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2017-10-20 | |||||
| タイトル | ||||||
| タイトル | マスメディアと社会福祉活動 : わが国初の欠食児童給食運動と紙面連動キャンペーン | |||||
| タイトル | ||||||
| タイトル | Mass Media and Social Welfare Movement : The First Collaborative Work Between the Implementation of a School Lunch Program and Newspaper Campaign in Japan | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 社会福祉 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 学校給食 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | マスメディア | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | social welfare | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | school lunch | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | mass media | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 雑誌書誌ID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA1205912X | |||||
| ページ属性 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | P | |||||
| 著者 |
池田, 守
× 池田, 守× Ikeda, Mamoru |
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| 著者所属(日) | ||||||
| 目白大学人間社会学部メディア表現学科 | ||||||
| 抄録(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Japanese news media companies actively carry out social welfare programs aiming to increase numbers of subscriptions or TV ratings. They include art shows, sports competitions, music concerts, recognitions of those with outstanding achievements in various fields, as well as fundraising for people in needs. Mainichi Newspapers and Asahi Shimbun in Osaka started such programs in the 1870s. They created social welfare departments, which later became semi-independent organizations. In 1930, Tokyo Asahi Shimbun and its Social Welfare Organization started a movement that provided lunches to undernourished school children in City of Tokyo. It was the first time in the history that a welfare organization and a news medium collaborated in a common activity. The movement quickly spread to other metropolitan areas, and the Japanese government issued a temporally school lunch providing system act in 1932. The collaboration showed roles of news media as a public tool and as an effective advertising strategy. Today, numerous companies use the method, and are making contributions to societies worldwide. | |||||
| 書誌情報 |
目白大学総合科学研究 en : Mejiro journal of social and natural sciences 巻 (2), p. 183-195, 発行日 2006 |
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| 表示順 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 20 | |||||
| アクセション番号 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | KJ00004761475 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 1349-709X | |||||
