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パッケージ再認とブランド再認の差異に関する研究
https://mejiro.repo.nii.ac.jp/records/1509
https://mejiro.repo.nii.ac.jp/records/1509cbdfb9a1-ad1f-4a40-a363-f644e1f9a10d
名前 / ファイル | ライセンス | アクション |
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MJSNS_15_71.pdf (2.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-07-31 | |||||
タイトル | ||||||
タイトル | パッケージ再認とブランド再認の差異に関する研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Study on the difference between package recognition and brand recognition | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | パッケージ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ブランド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 再認 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費者行動 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Package | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Brand | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Recognition | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Consumer behavior | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
長崎, 秀俊
× 長崎, 秀俊× NAGASAKI, Hidetoshi |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The purpose of this study is to clarify the difference between Brand-Recognition and Package-Recognition through experiments. In the experiments, 47 long-selling product goods package images were shown to 60 college students and reaction time to recognition was collected. For the experiment stimulus, I used the package images from which the logo was deleted. The results were as follows: (1) Package-Recognition is easier than Brand-Recognitiont. (2) Reaction time to Package-Recognition is shorter than reaction time to Brand-Recognition. |
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書誌情報 |
目白大学総合科学研究 en : Mejiro Journal of Social and Natural Sciences 号 15, p. 71-82, 発行日 2019-03-31 |
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出版者 | ||||||
出版者 | 目白大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1349-709X | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1205912X | |||||
権利 | ||||||
権利情報 | 目白大学 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | ||||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |