@article{oai:mejiro.repo.nii.ac.jp:00001509,
 author = {長崎, 秀俊 and NAGASAKI, Hidetoshi},
 issue = {15},
 journal = {目白大学総合科学研究, Mejiro Journal of Social and Natural Sciences},
 month = {Mar},
 note = {pdf, The purpose of this study is to clarify the difference between Brand-Recognition and Package-Recognition through experiments. In the experiments, 47 long-selling product goods package images were shown to 60 college students and reaction time to recognition was collected. For the experiment stimulus, I used the package images from which the logo was deleted. The results were as follows:
(1) Package-Recognition is easier than Brand-Recognitiont.
(2) Reaction time to Package-Recognition is shorter than reaction time to Brand-Recognition.},
 pages = {71--82},
 title = {パッケージ再認とブランド再認の差異に関する研究},
 year = {2019}
}