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ショッパー・マーケティング視点によるパッケージ再認購買の研究
https://mejiro.repo.nii.ac.jp/records/1865
https://mejiro.repo.nii.ac.jp/records/1865894fc66e-bed9-4620-846a-9428ca352e25
名前 / ファイル | ライセンス | アクション |
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MJSNS_18_43.pdf (2.6 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2022-04-18 | |||||
タイトル | ||||||
タイトル | ショッパー・マーケティング視点によるパッケージ再認購買の研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Study on Package-Recognized-Purchasing from the perspective of shopper marketing | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ショッパー・マーケティング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 購買意思決定 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費者行動 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | パッケージ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | アイトラッキング | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Shopper Marketing | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Purchasing Decision-making Process | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Consumer behavior | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Package | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | eye-tracking | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
長崎, 秀俊
× 長崎, 秀俊× NAGASAKI, Hidetoshi |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The purpose of the research is to clarify the existence and reality of Package-Recognition-Purchasing. Package-Recognized-Purchasing is a purchasing decision that does not go through Brand-Recognition. As a result of an experimental survey conducted on 30 products, the following was found. ⑴ Package-Recognition is easier than Brand-Recognition. ⑵ In 29 of the 30 products, the Package recognition time was earlier than the Brand recognition time. ⑶ 85.52% of shoppers were experiencing Package-Recognized-Purchasing. ⑷ 79.84% of shoppers made Package-Recognized-Purchasing when shopping for the products they always buy. ⑸ When shopping in a hurry, 50% of shoppers were Package-Recognized-Purchasing. |
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書誌情報 |
目白大学総合科学研究 en : Mejiro Journal of Social and Natural Sciences 号 18, p. 43-54, 発行日 2022-03-31 |
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出版者 | ||||||
出版者 | 目白大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1349-709X | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1205912X | |||||
権利 | ||||||
権利情報 | 目白大学 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | ||||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |