@article{oai:mejiro.repo.nii.ac.jp:00001865,
 author = {長崎, 秀俊 and NAGASAKI, Hidetoshi},
 issue = {18},
 journal = {目白大学総合科学研究, Mejiro Journal of Social and Natural Sciences},
 month = {Mar},
 note = {pdf, The purpose of the research is to clarify the existence and reality of Package-Recognition-Purchasing. Package-Recognized-Purchasing is a purchasing decision that does not go through Brand-Recognition. As a result of an experimental survey conducted on 30 products, the following was found.
⑴ Package-Recognition is easier than Brand-Recognition.
⑵ In 29 of the 30 products, the Package recognition time was earlier than the Brand recognition time.
⑶ 85.52% of shoppers were experiencing Package-Recognized-Purchasing.
⑷ 79.84% of shoppers made Package-Recognized-Purchasing when shopping for the products they always buy.
⑸ When shopping in a hurry, 50% of shoppers were Package-Recognized-Purchasing.},
 pages = {43--54},
 title = {ショッパー・マーケティング視点によるパッケージ再認購買の研究},
 year = {2022}
}