{"created":"2023-06-19T07:35:13.904775+00:00","id":718,"links":{},"metadata":{"_buckets":{"deposit":"905e2d09-958d-4fb0-979a-ec9dc9b08ce7"},"_deposit":{"created_by":3,"id":"718","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"718"},"status":"published"},"_oai":{"id":"oai:mejiro.repo.nii.ac.jp:00000718","sets":["1:18:78"]},"author_link":["2051","2052"],"item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2003-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"41","bibliographicPageStart":"29","bibliographicVolumeNumber":"(1)","bibliographic_titles":[{"bibliographic_title":"目白大学経営学研究"},{"bibliographic_title":"Mejiro journal of management","bibliographic_titleLang":"en"}]}]},"item_3_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"少子・高齢化社会の到来によって、シニア人口が急速に増加している。従来経済的な効果・効率の面からシニアは市場ターゲットとして軽視されてきたが、様々な資料からシニアは昔に比べ所得と金融資産が豊かで、自由時間も多く、体力・気力とも向上していることがわかった。近年の不況下、シニアの消費活性化が大きな課題となっているが、シニアの消費は依然停滞している。「将来に対する不安感」がその主たる理由であると見なされているが、実はそれ以上に消費行動と企業活動のギャップが大きい。企業のマーケティング活動は老化による「潜在的・顕在的な欲望」に適合できても、生きがいの追及というような「精神的な生活の豊かさ」には十分対応していなかったからである。シニアにとっての最大の課題は子供が独立したり、或いは仕事を離れた後の役割の喪失と生きがい探しにある。生きがいに結びつく消費価値の追求が新しい消費を生み出す。それは目的消費というより体験としての消費によって実現される。","subitem_description_type":"Other"}]},"item_3_description_11":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"The population of aged people is rapidly increasing as our society is losing children's population and becoming an aging society. The aged people used to be disregarded as market target from viewpoint of economical impact and efficiency, but recent statistics tell us now that they are in possession of more income and financial assets and a lot of leisure time and stronger in physical strength and moral conditions compared to the past. How to active the consumption of aged people therefore represents one of the subject to identify under the recession these days, since their consumption still remain stagnated. \"An anxiety for future\" is said to be the major reason for this, but we have to realize in addition that a gap between their consumption behavior and corporate behavior is indeed playing a role the marketing activities of a corporate can meet with \"latent and actual desires\" but could not cope well with such \"spiritual quality of life\" or the research of something to live for. The biggest concern of the aged people consists of a research of reasons for living, after they lose their former poles either due to the independents of their children or their retirement form the jobs. A pursuit of the consumer value leading to a life worthy living will generate the new consumption and this new consumption will be more for experience motivated than for purpose motivated.","subitem_description_type":"Other"}]},"item_3_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"7","subitem_description_type":"Other"}]},"item_3_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00004766383","subitem_description_type":"Other"}]},"item_3_description_2":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P","subitem_description_type":"Other"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11843415","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1348-5776","subitem_source_identifier_type":"ISSN"}]},"item_3_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"目白大学経営学部"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"安田, 和紘"},{"creatorName":"ヤスダ, カズヒロ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"2051","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Yasuda, Kazuhiro","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"2052","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-10-20"}],"displaytype":"detail","filename":"KJ00004766383.pdf","filesize":[{"value":"943.0 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00004766383.pdf","url":"https://mejiro.repo.nii.ac.jp/record/718/files/KJ00004766383.pdf"},"version_id":"3394b3c8-a226-4996-bc84-2011736ea8b1"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"高齢化社会","subitem_subject_scheme":"Other"},{"subitem_subject":"高齢者","subitem_subject_scheme":"Other"},{"subitem_subject":"生活の質","subitem_subject_scheme":"Other"},{"subitem_subject":"消費価値","subitem_subject_scheme":"Other"},{"subitem_subject":"生きがい","subitem_subject_scheme":"Other"},{"subitem_subject":"生きがいのある生活","subitem_subject_scheme":"Other"},{"subitem_subject":"An Aging Society","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Senior Citizen","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Quality of Life","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Value","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"A Reason for Living","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Life Worthy Living","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"シニアの消費停滞要因についての一考察","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"シニアの消費停滞要因についての一考察"},{"subitem_title":"A Study on Reasons for Stagnation in Consumption of Aged People","subitem_title_language":"en"}]},"item_type_id":"3","owner":"3","path":["78"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-10-20"},"publish_date":"2017-10-20","publish_status":"0","recid":"718","relation_version_is_last":true,"title":["シニアの消費停滞要因についての一考察"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-19T08:09:08.474877+00:00"}