{"created":"2023-06-19T07:34:56.042287+00:00","id":302,"links":{},"metadata":{"_buckets":{"deposit":"8184a451-4a64-44a1-a809-5588b54280c5"},"_deposit":{"created_by":3,"id":"302","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"302"},"status":"published"},"_oai":{"id":"oai:mejiro.repo.nii.ac.jp:00000302","sets":["1:16:47"]},"author_link":["656","655"],"item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2007","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"177","bibliographicPageStart":"165","bibliographicVolumeNumber":"(3)","bibliographic_titles":[{"bibliographic_title":"目白大学総合科学研究"},{"bibliographic_title":"Mejiro journal of social and natural sciences","bibliographic_titleLang":"en"}]}]},"item_3_description_11":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"Most theories of marketing strategy had been studied and advocated in the industrial society. In this article, you can find the background of best-selling products based on the theory where the marketing strategy in the information society is totally different from the industrial society. Considering consumer needs and competitive advantage, attention, positioning and designing strategies have been found to be most effective in the information society.","subitem_description_type":"Other"}]},"item_3_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"16","subitem_description_type":"Other"}]},"item_3_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00004761497","subitem_description_type":"Other"}]},"item_3_description_2":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P","subitem_description_type":"Other"}]},"item_3_description_8":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"情報科学","subitem_description_type":"Other"}]},"item_3_description_9":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"lnformation Science","subitem_description_type":"Other"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA1205912X","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1349-709X","subitem_source_identifier_type":"ISSN"}]},"item_3_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"人間社会学部社会情報学科"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"高谷, 和夫"},{"creatorName":"タカヤ, カズオ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Takaya, Kazuo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"656","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-10-20"}],"displaytype":"detail","filename":"KJ00004761497.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00004761497.pdf","url":"https://mejiro.repo.nii.ac.jp/record/302/files/KJ00004761497.pdf"},"version_id":"2327d167-b37a-4321-a2c6-b2e00810b5ad"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"マーケティング戦略","subitem_subject_scheme":"Other"},{"subitem_subject":"情報化社会","subitem_subject_scheme":"Other"},{"subitem_subject":"アテンション","subitem_subject_scheme":"Other"},{"subitem_subject":"製品ポジショニング","subitem_subject_scheme":"Other"},{"subitem_subject":"デザイン","subitem_subject_scheme":"Other"},{"subitem_subject":"Marketing Strategy","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Information Society","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Attention","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"positioning","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Designing","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"情報化社会におけるマーケティング戦略の考察","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"情報化社会におけるマーケティング戦略の考察"},{"subitem_title":"A Study of Marketing Strategy in the Information Society","subitem_title_language":"en"}]},"item_type_id":"3","owner":"3","path":["47"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-10-20"},"publish_date":"2017-10-20","publish_status":"0","recid":"302","relation_version_is_last":true,"title":["情報化社会におけるマーケティング戦略の考察"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-19T08:20:14.453398+00:00"}