@article{oai:mejiro.repo.nii.ac.jp:00001223, author = {長崎, 秀俊 and NAGASAKI, Hidetoshi}, issue = {13}, journal = {目白大学総合科学研究, Mejiro Journal of Social and Natural Sciences}, month = {Mar}, note = {pdf, This study shows that Corporate Brand image with CSV (Creating Shared Value) information influence product evaluations. Several studies have investigated the effect of CSR (Corporate Social Responsibility) information, but there are few studies about CSV (Creating Shared Value) information. This paper investigates the Role of Corporate Brand in Consumer Evaluation of Creating Shared Value Information. The results show that Corporate Brand image with CSV (Creating Shared Value) information increases the reliability of the product evaluation.}, pages = {149--160}, title = {CSV情報活用による商品評価時のコーポレート・ブランドの役割り ─アイトラッキング・カメラによるアプローチ─}, year = {2017} }